Social Media: Millenials’ Next Expected Skills Set
As recently discussed on Social Media NZ in an article titled, Social Media – the new school Curricula, social media is becoming more ubiquitous to our every day lives. We use it to connect to others, to share thoughts and ideas, and to influence others. But social media has come along way in the last half a decade, and our actions and communications on social media platforms are no longer viewed as mere “online socialising.” Tweeting it seems, is becoming not only big business, but also a necessary skill for the next generation. Businesses are now leveraging social media for advertising, marketing, and screening applicants.
And business is not alone. Non-profits are building awareness and engaging citizens for causes. Higher education is letting students ask questions in class using Twitter, promoting and monitoring clubs and activities through Foursquare, and building alumni networks on social platforms. Even government is using social media to communicate their message and reach out to constituents in what is being dubbed “Government 2.0.”
It’s obvious that social media has made its mark and is here to stay in one form or another. While we’ve witnessed the repercussions of Technological Darwinism on people’s social and work life over the last two decades, another chasm is beginning to grow as Social Media Darwinism could leave other companies and organizations on the short branch of the evolutionary tree. As William Edwards Deming once said, “It is not necessary to change. Survival is not mandatory.” Smart companies are making sure they won’t be left behind.
Social media is here, and like the rise of personal computers roughly 20 years ago, one could hardly imagine how far we would come. The question is, how will social media be influencing our lives twenty years from now, and how are we preparing future leaders to utilise it?
Read the rest of my article at Social Media NZ.